Adidas, Nike, PUMA, Umbro, Le Coq Sportif? Which brand has won the most Champions League matches?
Nike, adidas. Since the early 2000s, the two soccer giants have been alongside almost all Champions League winners. Indeed, apart from New Balance which was on the Liverpool shirt in 2019 and Reebok which was also there in Liverpool in 2005, all the other winners of the prestigious cup with big ears were under contract with adidas or Nike.

Image courtesy of , Copyright Photograph: Tom Jenkins/The Guardian

But if the starting point of marketing in soccer coincides with the 1998 World Cup and the beginning of the 2000s, the history of the Champions League or Champions Clubs Cup according to its former name started long before and the equipment manufacturers were already present for several years on the outfits of the best teams of the Old Continent.

To find the trace of the first winning team of the competition alongside a manufacturer, we must go back to 1968 and the coronation of Manchester United then under contract with Umbro. In a previous article, we shared with you the jerseys of all the winners of the competition since the first edition in 1956, but today we are interested in the place of the equipment manufacturers in the history of the C1.

It’s an opportunity to remember that before the outrageous domination of two manufacturers, diversity reigned in soccer and some manufacturers may surprise you.

Is it finally a surprise? A historic brand in soccer and alongside great clubs for years, adidas is the equipment manufacturer with the most victories in the C1 with no less than 23 successes. In addition to the various victories of Real Madrid in recent years, the German brand also owes a lot to Bayern Munich but also won the most beautiful club competition alongside AC Milan, OM, FC Porto and some other teams.

If some of the equipment manufacturers who were there in the 60s and 70s have now disappeared, the brand with the three stripes is still ultra-powerful today and over the last 10 editions, adidas has simply won 7!

Behind adidas, Nike is in second place with “only” nine victories in C1. While the gap between the two competitors may seem large, it is important to note that the American brand only really entered the world of soccer in the 1990s. Its first victory only dates back to 1997 with Borussia Dortmund and Nike had to wait until 2004 to get a second star. From 2004 to 2021, the American brand then went from strength to strength with seven victories, including Chelsea’s last in the 2020-2021 season.

Image courtesy of , Copyright Photograph: Tom Jenkins/The Guardian

While PUMA is now the third largest player in soccer, brands such as Umbro, Le Coq Sportif and Kappa follow the adidas-Nike duo. Here again, Umbro’s status as a historical brand in soccer sticks to its skin and it is notably the equipment manufacturer with the double diamond that was the first official technical partner in 68. Present alongside the great Liverpool of the 70s and 80s, Umbro has still won 7 C1 victories in its history and the last of course dates back to the legendary match between Man Utd and Bayern Munich in 1999.

With 5 trophies to its credit, Le Coq Sportif is also in the spotlight thanks to the various successes with Ajax Amsterdam of Johan Cruyff. For the French brand, we have to go back to 1982 and the triumph of Aston Villa to find the trace of the last victory. In 5th place, Kappa is present with 4 victories in C1 (AC Milan and Juventus) and behind this group of five, we find PUMA, New Balance, Reebok, Lotto or Meyba who have only one victory on the counter.

The ranking of the winning equipment manufacturers of the Champions League

1Adidas23Real Madrid (7) Bayern Munich (6) AC Milan (2) Nottingham Forrest (2) Hambourg SV (1) Chelsea (1) OM (1) Steaua Bucarest (1) PSV Eindhoven (1) FC Porto (1)
2Nike9FC Barcelone (4) Dortmund (1) Chelsea (1) FC Porto (1) Manchester United (1) Inter (1)
3Umbro7Liverpool (4) Manchester United (2) Ajax Amsterdam (1)
4Le Coq Sportif5Ajax Amsterdam (3) Aston Villa (1) Feyenoord Rotterdam (1)
5Kappa4AC Milan (2) Juventus (2)
5Puma1Red Star Belgrade (1)
5New Balance1Liverpool (1)

5Lotto1AC Milan (1)

5Meyba1FC Barcelone (1)

5Kelme1Real Madrid (1)

5Reebok1Liverpool (1)

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