BEFORE THE CHAMPIONS LEAGUE FINAL, ADIDAS TAKES CARE OF ITS CONTRACTED PLAYERS
In a few hours the Champions League final will take place. A great moment for the equipment manufacturers and to prepare for it, adidas has reserved a few surprises for its player ambassadors.
Liverpool-Real Madrid. This Saturday 28 May, the Champions League final will take place between these two monsters of world football. Six European titles on one side, thirteen on the other, but talented players in each squad. The final of the Champions League was the last highlight of a 21/22 season that will remain exceptional, but it was also the moment for the equipment manufacturers to mark the occasion one last time.
ADIDAS TAKES CARE OF THE PLAYERS
With just a few hours to go before the match kicks off, adidas has already set the pace by unveiling images of the pairs of some of its contracted players. From Karim Benzema and Mo Salah to David Alaba and Toni Kroos, the shoes of the German brand’s ambassadors are pampered and personalised in one of the design factories located in the town of Scheinfeld, just 40km from adidas’ global headquarters.
Like Nike and its legendary Italian factory in Montebelluna, the adidas factory in Scheinfeld produces pairs that are specially designed to meet the needs of players. Sometimes slightly different from the classic model as seen on one of Benjamin Pavard’s pairs, sometimes completely different to meet the specific needs of the players, adidas athletes’ shoes have been given a special design treatment for several years.
But with an event like the Champions League final approaching, the brand with the three stripes has also paid attention to the little details. For the match on Saturday, the players will have specific shoes marked for the occasion.
Karim Benzema’s boots for the Champions League 2022 final
If all will see the mention ” 2022 UCL FINAL – MAY 28 – PARIS ” on the upper, some small differences of personalization exist. For example, Karim Benzema’s shoes feature the names of his three children (Ibrahim, Melia, Nouri) as well as the French flag. Once again using the “UCL” colour of the X Speedflow.1, the Real Madrid captain will also be wearing SG cleats during the final.
Mo Salah’s boots for the 2022 Champions League Final
The choice of sole will be different for Mo Salah and Roberto Firmino as the two Liverpool strikers who also play with the X Speedflow range will play with the classic FG sole. However, once again, personalisation will be the order of the day, with not only the player’s name but also their country’s flag.
Roberto Firmino’s shoes for the 2022 Champions League final
The Predator Edge and David Alaba’s shoe is the same, with a shoe from the Diamond Edge pack and of course a low upper, but above all, it has been designed with a customisation on the sides of the upper.
David Alaba’s shoes for the 2022 Champions League final
Finally, the German brand’s iconic player and known for wearing the same pair of adiPure 11 Pro since 2014, Toni Kroos will not break the rule during the final and will also wear a specific version. Still present on the production lines despite being the only player to use it, the adiPure 11 Pro will also be branded with a customisation and will see the Champions League logo appear within the ‘O’ of the ‘Pro’ logo on the heel.
Toni Kroos’ shoes for the 2022 Champions League final