ARSENAL: A CLASSIC 2022-2023 SHIRT FROM ADIDAS
Arsenal have unveiled a classic 2022-2023 shirt that respects the club’s history.
Since 2019 and its return to the adidas environment, the Arsenal club is shining on the marketing level. The results may not be as good as expected from a sporting point of view, but from a commercial point of view, Arsenal is one of the best-used teams in world football.
Between shirts inspired by old iconic outfits, lifestyle collections that revive pieces that were thought to be out of fashion for years and advertising campaigns with a unique tone and always or almost always involving the legend Ian Wright, Arsenal is doing well. In three seasons, the London club has risen to a much higher level in this field. So more than ever, Arsenal’s 2022-2023 shirts are expected.
LIKE REAL, THE POLO NECK IS BACK AT ARSENAL
But then, does the 22-23 vintage live up to the 21-22? On the face of it, yes. Some would say it’s basic, others would say it’s true to the club’s colours and history. Designed around a mix of red and white, Arsenal’s shirt for next season will not stand out from the rest with an innovative design. On the other hand, it respects perfectly what we ask from a “home kit”. And that’s the main thing.
The Arsenal 2022-2023 home shirt
But in detail, the new Arsenal shirt offers a few small innovations compared to the last few years. The most important is the return of the polo neck on the shirt. The last time such a specificity was present on the Arsenal home shirt was during the 2005-2006 season with the legendary Highbury Farewell shirt and its maroon colour. Beyond this specific shirt, we have to go back to 2001-2002, when “Dreamcast” was the sponsor of the North London club.
The collar is back, as it is on the new Real Madrid shirt, but it is also accompanied by a zig-zag pattern that gives it a more modern look. For the rest, all the flocking is obviously white as well as the three stripes on the shoulders. As has been the case since the 2019-2020 season and the return of adidas to the Gunners’ outfits, the red torso-white sleeves cut-out is again present.
Like other European clubs who have introduced one of the 22-23 outfits, Arsenal will use their new shirt for the final game of the Premier League season. This will be against Everton.